As users personal and business lives become more
As users’ personal and business lives become more mobile, one company believes they should be able to leverage more from the apps they have come to know and love. Deeplink, a mobile deep-linking provider of developer and app network solutions, has announced AppWords Concierge, an in-app assistant now available in private beta.Mobile deep linking provides developers with the ability to link to specific pages or functions within a native application. According to Deeplink, mobile searching has become a problem for users due to small search boxes, complex typing, and inadequate search results. The company decided to create AppWords Concierge to provide contextual awareness to mobile search and enhance a user’s overall in-app experience.(Related: Developers are well poised to take advantage of IoS)“Mobile search is changing. Even the products that market their ability to search the inside of apps are not addressing the real issue, which is that a query-based search on mobile is no longer the primary paradigm for finding content,” said Noah Klausman, cofounder and head of business development at Deeplink. “What is proving to be extremely effective in mobile is preemptive search. Concierge gives every developer a preemptive search tool for their users.” Combined with artificial intelligence and a conversational UI, Concierge aims to keep users engaged while they search for other app content and actions, according to Klausman. With Concierge, users can refine, filter and surface their search results within the app. This will benefit both app developers and users by providing them with the ability to add and search for more links and tools relevant to the app.“For end users, search and discovery on mobile is done by and large by keyword input, which can be cumbersome,” explained Klausman. “Concierge solves that by being a preemptive search assistant, with one-tap answers. For developers, Concierge helps keep their users engaged while making more of their app searchable and discoverable.”While no official public release date has been set, the private beta is expected to last about three to five months. “We have tens of thousands of users on our existing platform, so we did a private beta in order to collect feedback from our existing customers and any new devs that want to leverage the tools.”Developers can get access to the private beta by integrating a placeholder SDK. More information is available here.